“Window” Shopping - A New Twist

by Sachin Balagopalan on June 22, 2007 · 1 comment


I couldn’t help but chuckle when I saw this post on engadget - sure brings a whole new meaning to the term window shopping. Apparently Ralph Lauren has converted a large display window into a touch screen at its store in London. Passers by can stop and browse the the 78-inch touch screen and shop for those $75 polo shirts.

Up to this point I’m thinking this is not a bad idea - you’re walking down the street, you see this large touch screen display, you feel you need to buy one of their hideous pink polo shirts, you browse, you select, you .. wait! you can’t swipe your credit card to pay for it? Apparently you pay for your goods the NEXT day and via telephone or email neverthless. How archaic is that? Might as well walk into the store since you’re there anyway and shop or just buy online and pay with a credit card.

I guess from a marketing point of view it makes sense and not to mention the novelty factor.


{ 1 comment… read it below or add one }

rjeka hotels 08.01.10 at 1:27 pm

Thank you friend for the information

The article is very professionally written. I enjoy reading every day

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