We’ve all seen the “whopper virgins” on the airwaves by now - the latest ad campaign from Burger King depicting Hmong, Inuit and Romanian villagers eating burgers for the first time in their lives and comparing it with arch rival McDonalds. Yeah, nothing like some good old fashioned Americanism, spreading our succulent culinary traits to these villagers! The ads have a NatGeo/Discovery documentary vibe to them and apparently Burger King spent some serious dough scouring the planet to find the “subjects” for their blind test campaign.
Looks like Burger King has now sent a “cease and desist” tweet to the owner of the whoppervirgins Twitter account for unauthorized trademark infringement. Not sure if theBKlounge is a legit Burger King account or not but this whole thing seems pretty hilarious.
I’m putting my money on Burger King trying to fire up the blogosphere for some free publicity!