For those skeptics who thought that Facebook - and social networking in general - was just a passing fad should be feasting on a huge helping of crow right now. Just a couple of weeks ago at the beginning of December Facebook had around 130 million active users. As of yesterday they had 140 million active users. Inside Facebook is reporting that the growth rate has significantly jumped to 600,000 users per day.
If Facebook continues at this rate, it could add up to 20 million new users in December and reach 200 million active users by March. Keep in mind however that about 70% of that growth is happening outside the United States.
“70% of that growth is from outside the U.S” clearly signifies that this is now a worldwide phenomenon. Facebook’s press room has a detail list of stats including new engagements showing the way users interact with different features on the site …
- 13 million users update their statuses at least once each day
- 2.5 million users become fans of Pages each day
- 700 million photos are uploaded to the site each month
- 4 million videos are uploaded each month
- 15 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared each month
- 2 million events created each month
- 19 million active groups exist on the site
To me the first one, “13 million status updates at least once a day” is the most interesting stat. It would be a little bit more telling to find out what percentage of the 13 million are updated from Facebook Mobile and out of that how many were from iPhone’s Facebook app? Before I got my iPhone I would update my status once every other day but now I find myself updating several times a day. IMO the sudden surge in users may very well be due to the mobile component. It’s a lot easier to “socialize” when you have access to the app 24/7. If I’m waiting for a table at a restaurant for example, I can now update my status on the spot - almost “twitteresq” I should say. Speaking of Twitter, you can update your Facebook status from Twitter as well. Facebook exposes the status message in their API and Twitter utilizes the hook to update Facebook statuses (sans @replies) if the user opts in. Wonder if the 13 million includes statuses updated from third party apps?